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Jul 23, 2023

FLOR ECUADOR, what it is and why it is significant?

Today I am thrilled to share with you that we are celebrating our SIX YEAR of 100% CERTIFICATION with the socio-environmental organization FLORECUADOR!

Ecuador Direct Roses, our rose farm, is one of the few farms to reach 100% in the different levels of certification, and we are proud to have achieved this for four consecutive years!

FlorEcuador Certified is a comprehensive socio-environmental certification program for Ecuadorian companies dedicated to the production and commercialization of Ecuadorian flowers. The program promotes the development and adoption of good agricultural practices for crop management that mitigate any environmental impact.

So, what does it take for us to achieve this special recognition?

To begin with, each company vying for FlorEcuador certification initiates an internal process to be sure everyone understands the required regulations so we perform an internal diagnosis of potential compliance.

Once this is completed, we request any updated economic proposals from the certification administration.

The Certification Committee will make our company’s certification decision, as well as be responsible for the suspension and/or withdrawal of the same if we fail to comply with FlorEcuador Certified.

Once the Certification Committee has made the certification decision, the certification will be issued with a validity of one year.

All FlorEcuador Certified farms such as Ecuador Direct Roses are guaranteed to provide safe handling of agrochemicals so that environmental care and staff welfare are never jeopardized.

We could not have achieved any of this without the dedication of our employees, like Jaime Reinoso, our Ecuador Direct Roses engineer in charge of this compliance. Their conscientious work is reflected every day in the quality of the roses we are proud to send to you.